Client: CressiAi
Role: Growth Partner & Executive Creative Director
CressAi Branding and Beta Launch
The Product: Cressi is your AI Powered LifeStylist— a single source of truth for all things lifestyle. Acting as your ultimate companion, she curates every aspect of your life—your wardrobe, home, and overall lifestyle—aligned seamlessly with your unique aspirations. Once a luxury reserved for the ultra-wealthy, Cressi is redefining the art of life-styling by merging intentionality with cutting-edge technology and exclusive membership benefits.
Point of Difference: Cressi’s proprietary AI doesn’t just make decisions faster; it makes them smarter, more thoughtful, and deeply personalized. This is more than convenience—this is the democratization of life-styling, elevated to extraordinary new heights.
Generative Ai Brand Imagery: Life Style and Modern Luxury are the inspiration for Cressi. We looked to the 90’s to inform our iconic, lasting style. All images were created with generative ai. Yet, all feel very human and effortlessly stylish. Cressi was able to see the brand expressed across multiple lifestyle journeys.
CressiAi Private Beta launched: January 2025 Cressi gained additional investment and 2000 premium users.
Beta Launch Brand Guidelines and Private User Experience:
