Prior to the fight on April 29, we gifted Anthony Joshua a pair of black and gold customs. 24 karat gold. The all-black leather headphones featured details specific to AJ. ‘Wisdom’, scripted like his tattoo (and reference to a special child in his life). And Africa was embossed in gold to reference his Nigerian roots.
We worked with Faust, calligrapher and world renowned graffiti artist, to bring a crafted feel to a kind note of support that will accompany the gift. The handcrafted ‘Champions will Be Heard’ message was an asset carried throughout the ‘Be Heard’ campaign.
We worked with Faust, calligrapher and world renowned graffiti artist, to bring a crafted feel to a kind note of support that will accompany the gift. The handcrafted ‘Champions will Be Heard’ message was an asset carried throughout the ‘Be Heard’ campaign.
Envelope Copy: Anthony Joshua
Interior Copy: Stay Hungry, Stay Humble, Stay Loud. Champions will Be Heard
Sign Off: Beats
AJ decided to post both the custom headphones and card.
@AnthonyJoshua Unlock wisdom. Unleash the warrior. 24k customs 👊 @beatsbydre #BEHEARD