Smirnoff 21 - Giving the People What They Want Since 1864

NFL- Flavor for the People

Smirnoff became the official sponsor of a series of NFL teams.

To bring Smirnoff 21 vodka into consideration for football fans during the season, we renamed drinks with Anthony Anderson to bring a more local and football specific taste to cocktail culture. Each ad ran in the respective region during and around the NFL games.

Giving The People What They Want - Team Specific Social

To encourage consideration regionally, we targeted fans with jokes that suited their local humor.

Giving the People What They Want - Slo Mo

Then we let Anthony Anderson be Anthony Anderson

Giving the People What They Want - Anthony and Mom

And mom was mom.