Find More to ♥️
Role: Group Creative Director Instagram Global, Ogilvy Worldwide
Overview:
Campaign:
Created Instagram’s first-ever consumer campaign running over the summer of 2020. Focusing on creators in lockdown and the compelling content they are creating, keeping us all inspired and motivated during this challenging time.
During the early days of the COVID-19 lockdown, we released a highly targeted series of short films featuring Instagram creators who were brining joy to the community and inspiring others to do the same. From Cooking to Fashion, Music to Heath and Wellness - every creator’s heartbeat became the soundtrack for someone else’s creation - encouraging everyone to bring positivity by discovering, following, joining and creating.
Find More to ♥️ Weekly Lineup
As Instagram became the new form of connection, news, and a home away from home for the world’s population, we wanted to provide a way to navigate content. Live parties, cooking classes, bread and beauty tutorials became the daily programming. And the Find More to ♥️ Weekly Linup provided an in-app tool to make quarantine a bit more fun. Comprised of curated creators and scheduled live events, we exposed Instagrammers to a new way of engaging with the platform. And partying with it.
Find More to ♥️ Films
The films feature a newly single from up-and-coming artist Remi Wolf, the song itself was created in lockdown. It was selected for it’s variation. We were able to keep every film fresh, with it’s own feel, using only one song. Check out a few films here:
Find More to ♥️ Weekly Lineup Creator Curation
Creator lifestyles changed overnight. There were new trends rising daily. So, we created a group of creatives and producers who could identify trends, curate content, and contacting creators in real-time. Simultaneously, we edited 10 numerous film, threading narrative and story arch through the shared human experience expressed on Instagram.
