#FORTHELOVEOFMUSIC Paris

A campaign that celebrated the relationship Paris has with music and connected Parisians through their love for it. Culminating in a world-class VIP event that connected people and music during the French Open.

FTLOM Custom Pill+ Tease

Beats EMEA start the story of ForTheLoveOfMusic Paris by teasing the specially designed custom Pill+. The combined posts drove 507 true engagements with a total reach of 523,619. The video has a ‘sound on’ percentage of 25% which is 66% higher than the average.

FTLOM Paris Playlist

Beats EMEA gave the people of Paris the opportunity to select the songs that reminds them of why they love Paris. This was achieved through a targeted dark posted where they could comment their song choice. This was then complied into a playlist pushed on Apple Music. The combined posts had a reach of 778,126 driving 11,862 true engagements. This playlist has the highest paid true engagement rate outperforming all other FB posts by 147%.

This curation served to create the perfect Paris playlist.

FTLOM Pill+ Influencer Story

Beats EMEA teamed up with French rapper Josman and Instagram photographer @htlaqdmm to shoot the custom pill+ on the picturesque rooftops of Paris.

This content was shared not only of BBD FR channels but also across talents FB/TW/IG channels including IG story. These were well received by our audience driving 31K true engagements with a reach of 624K.

FTLOM Influencer Film

Beats EMEA partnered with Dazed to use short film to celebrate the relationship Paris has with Music. To celebrate the city’s long and wild love affair with the sounds that it breeds, Beats shared short film For the Love of Music, which shines a light on those that have helped define Paris’s music scene – and those that continue to define it, starring musician and performance artist Oko Ebombo, androgynous DJ and model Agathe Mougin, iconic electronic duo Justice and the new wave Gallic It-girls of Gucci Gang.

Dazed article and film by Jérémie Roturier and Marios Symeonides for Beats by Dre below.

French Open - For The Love Of Music Party

Beats EMEA hosted a VIP party featuring Twinsmatic and Justice on SnapChat. We covered the party on Snapchat giving our audience insight into the exclusive party in Paris with 100K people watching. Following the very successful party Beats EMEA published recap posts with the best highlights. These posts combined reached a total of 1,127,437 people with 1,622 true engagements.

FTLOM on Instagram

FTLOM SnapChat Story

FTLOM with Maskey

As well as the Snapchat takeover Beats EMEA recruited the help of famous Youtuber Maskey to provide some coverage of the party on his channels. Maskey received 70k views on Instagram, 60k on Snapchat and drove 7,697 true engagements on his TW and IG posts.

FTLOM Event Branding

We created branded lighting that evolved throughout the night to deliver our brand message of love. We used projections and lights to bring the color and pattern of the campaign to life.

Each performance had it’s own light show. And we integrated the musician’s branding in when appropriate. Justice began their set with their giant cross logo, made of hundreds of bulbs, dramatically flickering. Then exploding into the #FTLOM theme.