Role: Creative Director | Producer | Director of Branded Content
Client: University of phoenix
Agency: One X Studios
Wells Fargo had been depicting the purpose behind people’s passions. The company — which has touted its “total market” approach and consciously wanted to include more diversity in its advertising. So, we launched a campaign to tell the passions and purpose of prominent African Americans.
The campaign dovetails with the company’s broader “Why I work” efforts.
Our Goal:
Connect with the community by creating a moving series of vignettes that explore the motivations and inspirations driving people from different walks of life.
Jamaica Gimlmer explained that her philanthropic venture, The Beautiful Project, began as a place to give young girls a voice where they previously may not have had one.