Role: Senior art director | senior designer
Client: Tribal DDB
Agency: Tribal DDB
Creatives: are you stuck for inspiration? Big client meeting coming up and no bright ideas? Tribal DDB has the answer. The agency has come up with the Wheel of Concept, a website where you simply enter the client's name, spin the wheel, and voila!
The wheel lands on an idea (they include check-ins, QR codes, 'viral' and other 'of the moment' trends). You can then download a PDF presentation for your client using the client and the tactic. Perfect for the lazy, tired or simply jaded creative.