s florence
Executive Creative Director
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Brand USA Roadtrip

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Brand USA - Roadtrip

Won both a Judge’s Choice Award and a Gold Award.

Gold Addy- Online/Interactive: Social Media, Social Execution & Silver Addy- Film, Video & Sound

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VisitTheUSA wanted to connect with sport-loving UK tourists. We figured out what our audience might want to see using Instagram social polling. Then, we sent Eli, Timbsy and Josh Denzel on a once-in-a-lifetime trip to experience the best Atlanta has to offer in sport, music, food and more. In between watching Atlanta United at their incredible new stadium, tailgating with the Atlanta Falcons fans, and living it up at a traditional ‘Homecoming’,the southern city of Savannah and up the coast to Charleston, South Carolina, to experience real southern hospitality.

The Film

The boys kept the UK up to speed on all the fun along the way.

The Journey

Atlanta, GA

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Savannah, GA

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Charleston, SC

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Tybee Island, GA

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The Social

Instagram Posts

Their Instagram Stories detailed the journey.